Wear Your Words Proudly on Your Skin.
July 12, 2017, Milano, BASE: ISKO I-Skool 4th edition
Mestieri-LAB® together with ISKO for a new WORKSHOP mixing Denim, Words and Creativity.
LAB’s jurors: Ella Grace Denton, Verena Erin, Simone Guidarelli
The president of the Design Award: Adriano Goldschmied, denim godfather
Participants: 20 Designers coming from 16 different schools all over the world.
Europe: IUAV (Venice), POLIMODA (Florence), NABA (Milan), AMD (Düsseldorf, Germany), UAL (Chelsea, UK), AALTO (Helsinki, Finland), AMFI (Amsterdam, Holland), Kolding University (Denmark);
USA: FIDM (LA), Parsons (NY);
South America: Colegiatura Colombiana (Medellin, Colombia);
Asia: Bunka Fashion College (Tokyo, Japan), Hong Kong Polytechnic University (HK), Donghua University (Shanghai, China), BIFT (Beijing, China), Tsinghua University (Beijing, China).
Plus the best of the Italian marketing schools:
POLIMODA (Florence), La Sapienza (Rome), MFI (Milan), Bocconi (Milan), Politecnico (Milan).
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The Briefing.
“Wear Your Word Proudly on Your Skin” is part of the brand digital strategy, so ISKO asked the students to express themselves in words and to combine their quotes with the ability of making a creative outfit upcycling old samples destined to trash.
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Each group received a box full of creative tools and some left over denim samples.
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I feel so much joy when I see groups working together with creativity, this is why I created Mestieri-LAB®!
Ella and Verena enjoyed so much being part of the workshop! They are both Jurors but couldn’t help getting hands on product!
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Jurors having fun whilst taking a look to the results ;-)
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Here is the Winning Team!!!
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Verena made the winner band embroidering “Wear Your Words Proudly on Your Skin”! Take a look to her instagram to see it!
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Thank you ALL for the great experience <3 Marina
